We're excited to announce that you now can run product price experiments on Shopify stores on any plan.
While these campaigns will keep relying on Cart transform functions for the stores on Shopify Plus – for store on other plans we'll rely on duplicate unlisted products for running them. To find out more about how this works see our documentation.
It's now possible to filter the campaign and report analytics by multiple dimensions including:
These allow you do drill down deeper in the data and learn how your variations perform across different segments of visitors.
When you apply filter - it will be reflected in the URL so you can share it with your colleagues to make sure you are looking at the same data.
Besides filtering it's now also possible to break down results by various dimensions like device/channel/country.
A new, long-awaited type of campaign has been shipped (pun intended). You can now run experiments on shipping pricing, threshold, descriptions, names, and structure.
Shipping experiments work through Custom Carriers Services, where a carrier service will be created instead of your existing shipping methods. These allow you to test different free shipping thresholds, experiment with descriptions, names and shipping tiers.
You can now created purchase goals based on tags that are assigned to an order in Shopify. This is helpful if you want to isolate subscription or bundle orders (or any other orders that are created by some third-party app and which are using tags for distinguishing them).
You can also enable order tagging by Personizely based on the campaign variation that the visitor saw prior to placing an order. This is helpful for isolating orders that are attributed to a specific variation directly in Shopify.
It's now possible to set up enter animation for widget elements to make them look more interactive as the widget appears and steps are switched. It's possible to configure both the delay and duration timing of the animation.
Another small improvement is the possibility to configure the animation duration for the widget's main enter animation.
Take control of your experiments with new statistical settings and a dedicated progress view:
No more guessing when to call an experiment - Personizely now tells you when you have enough data and whether you have a statistically significant winner.
You can now add custom CSS and JavaScript at the campaign level, not just per variation. This is useful when you have code that should run across all variations (like tracking pixels or shared styles), while still being able to add variation-specific code when needed. Easily toggle between Campaign-level and Variation-level code in the editor.
The cart progress widget now includes a visual progress bar component. Previously, cart progress only showed text messaging (e.g., "Add $20 more for free shipping"). Now you can add a progress bar that fills up as customers get closer to their goal, giving visitors a visual incentive to increase their cart value.
We have expanded our template library with new full-screen popup templates. These edge-to-edge designs maximize visual impact and work beautifully across all device sizes, perfect for high-priority offers, flash sales, or important announcements that demand attention.
For Shopify stores, images uploaded in the widget builder are now stored directly on Shopify CDN instead of our servers. This means:
Personizely now officially supports Shopify Hydrogen headless storefronts. Our new React package (@personizely/shopify-hydrogen) provides PersonizelyProvider component for easy integration, hooks for cart and checkout interception, and full compatibility with Hydrogen server-side rendering.
Our list building templates are now more powerful and conversion-focused:
It's also possible to switch between steps within the template preview card.
When previewing template campaign variations (campaigns that modify Shopify theme templates like product pages, collection pages, or article pages), you can now select which specific item to preview it on. A modal lets you search and select a specific product, collection, page, or article from your store - so you can see exactly how your template changes will look with real content before deploying.
You can now block specific countries, IP addresses or IP ranges from running Personizely on your site. You can use the same settings to whitelist specific subsets of traffic. This allows blocking traffic from countries that are irrelevant to your business, as well as bots from some countries that masquerade as real users. These settings are available under Settings -> Security in all accounts.
You can now assign your campaigns to exclusion groups — ensuring that visitors are only exposed to one experiment or personalization within a defined group at a time.
This prevents test collisions, conflicting experiences, and diluted results. Perfect for running:
Create a new Exclusion Group from your campaign settings and assign experiments with a click. Personizely will automatically ensure that visitors are bucketed into only one campaign within that group.
We've made some exciting additions to the goal tracking:
This helps make sure that the analytics reflect a relevant number of conversions in both campaigns and widgets.
Besides that, a new button was added to goals, showing whether a goal was fired previously, helping you check whether the goal is configured correctly.
We've upgraded our widgets to be WCAG compatible. This means that Personizely follows all the guidelines in widgets by using the appropriate element types, labels, aria attributes and other WCAG-related items.
You can now export campaign and widget analytics from any report as CSV, PDF, or an image. This is helpful if you want to dig into raw data via CSV, if you want to share a beautiful PDF report with a customer, or want to brag about your wins on social media.
We've restructured campaign types to simplify how you build and manage experiments and personalizations.
You now choose between two campaign types:
Each type supports a flexible execution mode:
This allows for cleaner setup, clearer analytics, and easier management across your team.
This also opens up new personalization opportunities that weren't available previously, like product price personalization and template/theme personalizations.
Personizely now automatically tracks "Add to Cart" and "Checkout Started" events out of the box. You can also filter these out by product.
This unlocks better targeting and more accurate goal attribution for your e-commerce A/B tests and personalization campaigns — no extra setup required.
Besides that, we also shipped a Shiprocket Integration, enabling you to measure pre and post-purchase goals more effectively when using their fulfillment and checkout flows.
👉 GoKwik support is coming soon as well.