Count orders when they are created, not only when they are paid

Until now, a Shopify order counted as a conversion for your campaigns and widgets only once it was paid. That works for most stores, but orders paid later, such as cash on delivery, bank transfers or payment on invoice, were attributed late or not at all, so experiments in markets that rely on them looked worse than they were.

You can now choose when an order is attributed:

• When the order is paid (default). Only paid orders count, so revenue in your reports matches money received.
• When the order is created. Every order counts the moment it is placed, including cash on delivery and other unpaid orders.

How to set it

Go to Settings > Tracking and pick an option under Attribute orders. It applies to your whole Shopify store and takes effect for orders from the moment you save; past orders are not recounted.

Use When the order is created if a meaningful share of your orders is paid later. Keep the default if most of your customers pay at checkout.