A/B Testing and Experimentation campaigns

A new campaign type has finally landed in Personizely. Prior to today, you could only launch one type of campaign on your website - the personalization campaign. It allowed you to show different variations of your pages to different target audiences or include personalization replacements for all of your visitors. You had the ability to A/B test the impact of your personalizations but you did not have the possibility to create a classical A/B/n testing campaign where you could test a variation or several of your page(s).

Today we are introducing the A/B Testing (or Experiment) campaign type which allows you to create campaigns with several page variations so you can compare their performance against the original version of your pages. You still have the power of our visual editor to make adjustments to your website (which also was revamped and improved) but in a new context. You can use goals to track your campaign performance and targeting to only run the campaign for a specific audience. Here you also get the power of analytics to track the performance of your experiments as well as the statistical significance of your improvements.

Besides the A/B testing campaign type, we have also worked on our editor to make it even more robust when it comes to implementing changes on your website. Here's what was done:

The new "Interaction" mode - allows you to disable the editor so you can interact with the website, close popups, or show hidden elements.
The "Find element" button - allows you to find an element on the page using a CSS selector. Works very well if you have hidden elements that you want to show or if you have issues locating the element visually inside a page.
Tons of bug fixes and improvements to make sure the editor works well with different platforms and website structures.

Let us know what you think about the new A/B testing engine and the revamped engine!