You can now assign your campaigns to exclusion groups — ensuring that visitors are only exposed to one experiment or personalization within a defined group at a time.

This prevents test collisions, conflicting experiences, and diluted results. Perfect for running:

• Multiple homepage tests without interference

• Theme vs. offer tests with clean traffic splits

• Sequential rollouts where overlap could bias outcomes

Create a new Exclusion Group from your campaign settings and assign experiments with

We've made some exciting additions to the goal tracking:

1. You can now configure a limit for the number of times a goal is tracked:

   1. Every time

   2. Once per page view (for click events)

   3. Once per session

This helps make sure that the analytics reflect a relevant number of conversions in both campaigns and widgets.

Besides that, a new button was added to goals, showing whether a goal was fired previously, helping you check whether the goal is configured correctly.

We've upgraded our widgets to be WCAG compatible. This means that Personizely follows all the guidelines in widgets by using the appropriate element types, labels, aria attributes and other WCAG-related items.

Learn more about WCAG

You can now export campaign and widget analytics from any report as CSV, PDF, or an image. This is helpful if you want to dig into raw data via CSV, if you want to share a beautiful PDF report with a customer, or want to brag about your wins on social media.

You can now use regular expressions to match pages, giving you more powerful control over which URLs are included in your campaigns.

Even better — regex match groups can now be reused as dynamic replacement values in your URL split tests, unlocking sophisticated use cases like pattern-based redirects or custom variant logic.

Personizely now automatically tracks “Add to Cart” and “Checkout Started” events out of the box. You can also filter these out by product.

This unlocks better targeting and more accurate goal attribution for your e-commerce A/B tests and personalization campaigns — no extra setup required.

Besides that, we also shipped a Shiprocket Integration, enabling you to measure pre and post-purchase goals more effectively when using their fulfillment and checkout flows.

👉 GoKwik support is coming soon as we

Introducing plyLayer, our new way to call Personizely JS API methods even before the script is loaded.

This ensures more reliable integration and eliminates race conditions, especially for fast-loading SPA environments or third-party script managers.

Example usage:

window.plyLayer = window.plyLayer || [];
window.plyLayer.push(['trackGoal', 'signup']);

We’ve restructured campaign types to simplify how you build and manage experiments and personalizations.

You now choose between two campaign types:

• Experiment – for A/B and multivariate testing

• Personalization – for dynamic content and targeting

Each type supports a flexible execution mode:

• URL split

• Price testing

• Content edits

• Template tests

• Theme-based changes

• Full-stack/API-powered logic

This allows for cleaner setup, clearer analytics, and easier management across your team.

This

You can now run A/B tests between two different Shopify theme templates. This makes it easy to experiment with layout or design changes that span entire templates, like switching from a product-focused layout to a lifestyle one. Results are tracked natively, with no need for custom scripts or redirects.

We've added 4 new analytical integrations, which allow you to send Personizely events to Mixpanel and Heap for analytics, as well as to Microsoft Clarity for tagging session replays and Segment so that they can be relayed to other systems you have integrated in there.

If you have suggestions for any other integrations, let us know!